I hope my recount of this experience serve as a reminder for companies to really invest in experience design — it is not something that is good to have anymore — it is crucial to business growth and retention.
The UX design industry has a case study problem. Many designers “vomit” thousands of words all over their case study pages, detailing every single thing they did for the project.The result is the exact opposite of what they hoped for — no one wants to read them.
These days, it seems like every other friend’s boyfriend’s colleague’s cousins want to become a UI/UX designer. As a designer and educator that opened up a design school recently, I should be thrilled, right?