Branding & Web Design
Path Unbound is a career and immigration consulting firm specializing in coaching international creative professionals. The company services a community that is young, vibrant, creative and global. The branding of the company needs to reflect the aesthetics of this demographic and remain gender neutral.
After research and ideation, a purple and yellow color scheme was chosen to represent the brand. Several secondary color that complements primary colors and accent color (yellow) were chosen to create diverse design elements and materials for the brand.
The website is designed with a vibrant illustrative style that frees it from replying on photography. The blog page is the only page that makes use of photography when appropriate. Web photography follows the brand guideline. In addition to sourcing photos that are lifestyle-themed, the overall photo color palette should also match the brand color in order to maintain a consistent look throughout the website.
The website is designed to be responsive across different devices. The user experience is optimized for mobile devices, where increased traffic originates from.
The website is further optimized for SEO, which is critical for the business’ success. It is also designed with accessibility in mind.