Willow E-Commerce Website
Willow is a pillow subscription company that uses sleep surveys to determine the best pillow for their customers. They needed a bright and modern e-commerce website for investor pitches and product launch.
The web design began with a branding process. A color palette of light blue, yellow, purple and gray is established. an illustrative graphic style is used to provide support in addition to beautiful product photography.
The pillow shape is used site-wide to decorate images as a way to establish a unique design style of the website and differentiate itself from competitors.
The company is currently in pre-launch phase. Therefore, most of the copy in the design is in placeholder text.
In the next phase, the company will be building a robust sleep survey system, which will utilize the same design system that is established in Phase 1 to give users a seamless e-commerce experience.