Branding & Print Design
Urban Made Project Brand Identity and Business Card
Urban Made Project tells the stories of the people working in New York’ City’s garment industry. The website features the businesses leading the Made in USA movement, from M&S Schmalberg, a 100-year-old family-owned flower manufacturer to CJS Sales, a jewelry supplier who buys vintage parts from fire sales. Urban Made Project aims to educate and inspire discussions on the need for local manufacturing but also highlight the challenges of sustaining a vibrant manufacturing sector.
With this background in mind, a visual identity that is clean, modern with a garment industry touch (the cut in fabrics) is created for the brand. The brand’s navy blue, mauve and light green color palette reflects the brand’s premium aesthetics as well as its commitment to saving the garment and manufacturing industry.