Brand Identity Design
Access LA is an investment consortium. It requires a modern and clean identity to differentiate itself from competing investment banks.
The consortium was bidding to invest in infrastructures such as highways and the concept to use a stylized highway symbol morphed into the letter A was born.
The color palette consists of emerald, sandy yellow dark green and various shades of gray. It conveys a sense of hope and warmth, which is a nice contrast to most banking-related design that is predominantly blue and black.
A clean san serif font Trade Gothic was chosen to reflect the modern aesthetic of this branding project.